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Media And Entertainment Business Review | Tuesday, September 29, 2026
Production Becomes a Strategic Capability
Production has traditionally been measured through familiar indicators such as output, cost, quality and delivery. Those measures remain important, but manufacturers now have to manage a broader set of pressures at the same time. Supply chain disruptions, changing customer requirements, skilled labor shortages and rapid technology adoption can all affect how efficiently a product moves from planning to completion.
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That environment has expanded the role of production services. External providers can support contract manufacturing, assembly, fabrication, packaging, machining, production planning, quality control, equipment maintenance and other specialized activities. The model gives manufacturers access to capabilities that may be difficult or expensive to build internally.
Deloitte’s 2026 manufacturing outlook identifies smart manufacturing, supply chain complexity and workforce capability as major areas shaping manufacturing strategy. Its research also found that 80 percent of surveyed manufacturing executives planned to allocate at least 20 percent of improvement budgets to smart manufacturing initiatives.
Specialization Adds Manufacturing Flexibility
Production services can be particularly valuable when demand fluctuates or products require specialized processes. A company may need additional assembly capacity for a new product, precision machining for a limited production run or specialized packaging for a particular market.
Using an external production partner can provide access to equipment, facilities and technical personnel without requiring the customer to make the full capital investment. It can also allow manufacturers to test new production approaches before committing to permanent infrastructure.
The relationship works best when responsibilities are clearly defined. Specifications, quality requirements, production schedules, material ownership and performance measures need to be understood by both sides. Strong production services are therefore based on process discipline as much as manufacturing capacity.
Automation Changes the Production Floor
Automation is becoming increasingly central to production services. Robotics, machine vision, sensors, digital production systems and data analytics can improve consistency while helping manufacturers manage repetitive or technically demanding processes.
PwC’s 2026 industrial manufacturing research found that the median share of highly automated processes among surveyed manufacturers is expected to rise from 18 percent to 50 percent by 2030. The study also points to AI, automation and stronger ecosystem collaboration as significant forces shaping manufacturing.
Production service providers therefore face pressure to offer more than labor and equipment. Customers increasingly expect partners to understand automated workflows, production data and connected systems. Providers that can combine technical expertise with digital capabilities can participate more deeply in production planning and improvement.
Automation does not eliminate the importance of skilled workers. It changes the skills required. Technicians may need to understand mechanical systems, controls, data and automation platforms simultaneously. Deloitte research published in September 2026 highlights the growing importance of multiskilled manufacturing technicians in advanced production environments.
Quality Moves Into the Process
Quality management is another area where production services are changing. Traditional inspection often identifies defects after production has occurred. Connected manufacturing environments increasingly allow companies to monitor conditions during production and identify deviations earlier.
Sensors and machine vision can provide continuous information about equipment and products. Data analytics can help identify patterns that may indicate process instability. Digital quality systems can connect production records with inspection results and corrective actions.
“ As production becomes more connected, companies that coordinate people, machinery, data, materials, and quality can manage complexity without losing consistency. “
This approach can reduce the distance between production and quality teams. Instead of treating quality as a final checkpoint, manufacturers can incorporate quality controls throughout the production process.
For production service providers, this creates a higher expectation around documentation and traceability. Customers need confidence that specifications are being followed consistently and that deviations can be identified, investigated and addressed.
Supply Chain Pressures Reach Production
Production cannot operate independently of material availability. Delays in components, changes in supplier performance or transportation disruptions can quickly affect manufacturing schedules.
Digital tools are increasingly being used to improve visibility across these relationships. Deloitte’s 2026 outlook identifies digital supply chain tools and agentic AI as potential ways for manufacturers to monitor disruption, evaluate alternatives and respond more quickly to changing conditions.
Production service providers can contribute by maintaining stronger visibility into material requirements, inventory positions and supplier dependencies. This becomes particularly important when customers operate across multiple markets or require rapid changes in production volumes.
The growing emphasis on resilient supply networks is also encouraging manufacturers to reconsider geographic concentration. India’s expanding semiconductor ecosystem provides one example of this broader movement. In September 2026, Applied Materials announced plans to invest USD 5 billion in India over the next decade, including research, supply chain development and workforce expansion.
Data Connects Production Decisions
Modern production environments generate substantial amounts of information. Machine conditions, cycle times, material usage, quality results and maintenance records can all contribute to better production decisions when the data is reliable and accessible.
The challenge is moving beyond data collection. Manufacturers need systems that turn information into useful action. Production planning can use demand signals to adjust schedules. Maintenance teams can identify equipment conditions before failures disrupt output. Managers can compare production performance across lines and facilities.
This is also where AI is beginning to influence production services. Its practical value is strongest when connected to well-defined processes and reliable data rather than treated as an isolated technology project.
A More Integrated Production Partner
Production services are evolving from capacity support into a broader manufacturing capability. Providers can increasingly contribute engineering expertise, automation, quality systems, production planning and supply chain coordination alongside physical production.
That evolution creates a different relationship between manufacturers and service providers. The focus shifts from completing a defined task toward improving the overall production outcome.
For manufacturers, the decision to use production services will depend on factors such as product complexity, required control, volume, capital requirements and internal expertise. For service providers, competitiveness will increasingly depend on technical depth, quality discipline, workforce capability and the ability to connect production with digital systems.
The production environment is becoming more interconnected. Companies that can coordinate people, machinery, data, materials and quality requirements will be better positioned to manage complexity while maintaining the consistency that customers expect.
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