7Media & Entertainment Business Review DECEMBER - JANUARY JAN - MARCH 2022Media & Entertainment Business Review6Live streaming today is a buzzing technology, andnearly every industry has adopted it to thrivein their respective businesses. Fueled by thespeedy increase in the number of mobile users,this technology is on the path to unimpededadvancement. From the e-commerce companies that areseen employing it to conduct live events, advertisingtheir products and enhancing customer experiences tothe educational institutions using it to provide streaminglessons for online classes, live streaming has establishedits presence in almost every domain. With such increasingsignificance, the fundamental technology of live streaminghas also been enhanced and made more reliable and robust.In the landscape of social media, live streaming was initiallylaunched as a mere non-interactive process. However, today,it is equipped to facilitate communication between audiencesand live broadcasters. For instance, widely used social mediaplatforms such as Facebook, Instagram, and Youtube havebuilt two-way traffic in their live streaming offering, wherepeople can interact with the broadcasters.Moreover, without confining it to merely video, livestreaming has seeped into the music industry too. Platformsthat stream music like Spotify, for example, have taken overthe radio. As a result, most music streaming applicationsnow have all the necessary strengths of the radio, except itsweaknesses.This implies that live streaming has emerged as anessential tool for businesses to better connect with their targetaudiences. Having said that, it is undoubtedly on the vergeof cementing itself as the most used technology in the 21stcentury.In this edition of Media and Entertainment BusinessReview, we bring you the story of some of the most prominentorganizations specializing in developing best-of-breed livestreaming solutions and are significant drivers of key trendsand strategies in the market. The magazine also offers acombination of thought leadership articles from subjectmatter experts and exclusive insights from CIOs and CXOs.We hope this edition will provide you with the right assistancein choosing the best live streaming solutions providers thatperfectly suit your unique requirements.Let us know your thoughts!Live Streaming is Here to StayManaging EditorCelestine LewisEditorial StaffDerek James Frank CollinsChristopher PaulyJem ElizabethShirley FaithAnnies JoshuaVisualizerPresley MeadowEmail:sales@mediaentertainmentbusinessreview.comeditor@mediaentertainmentbusinessreview.commarketing@mediaentertainmentbusinessreview.comNOV - DEC 2024 Vol 03 - Issue 05 Published by ValleyMedia, Inc.600 S ANDREWS AVE STE 405,FT LAUDERDALE, FL 33301 To subscribe to Media & Entertainment Business ReviewVisit www.mediaentertainmentbusinessreview.comCopyright © 2024ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Disclaimer : * Some of the Insights are based on our interviews with CIOs and CXOsAsher BlakeEditorialCelestine LewisManaging Editoreditor@mediaentertainmentbusinessreview.com
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