JULY - AUGUST 2024Media & Entertainment Business Review8IN MYOPINIONDOES YOUR PRODUCTION APPROACH NEED A REVOLUTION?By Miles Friedman, Group Director of Production, eg+ worldwideToday, more than ever, brands need more content in more channels to be relevant to consumers. To keep up with the demand to produce content around the world - in record time - your production team will need to leave traditional thinking behind. Each area of your business has to be challenged to shift the mindset into innovative thinking to be on the leading edge of technology, utilize a streamlined process and employ multifunctional talent. So, where do you start in growing your production service offering into this new age?Before reading, it is important to take a step back and reflect on what you have built, the partners you create with, and the production methodologies in your arsenal. Prepare yourself to put that aside for change. We often worry about keeping pace with technology changing every year, every month, every day, and brands changing course every project, every review, and every delivery. There is no secret ingredient to solving all the challenges at the speed we must work in today's world, and the best advice is to take each moment to learn, keep an open ear for new ideas, and keep forward momentum to drive change.Rapidly changing tools and technology can be a headache to keep up with. You don't want to invest in HD DVD when Bluray becomes the standard on a global scale. Brands are not interested in putting money in a losing race, so having a pulse on the variety of technology and tools within your production sphere is a must. Whether it be utilizing GenAI with Photoshop, GettyAI vs. Midjourney, or even deciding on which editorial tool to use between Blackmagic Resolve, Adobe Premiere, or Apple's Final Cut, understanding the space will define what works best for the clients you serve. Even within live-Miles Friedman
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